#advertising
3 article(s)
Microsoft's Ad Patent Is a Wake-Up Call for Gaming
Microsoft filed a patent describing a system capable of displaying ads at strategic moments during gameplay. Not between matches, not in menus: during the game itself, at moments deemed "opportune" by an algorithm. The question isn't whether it's technically feasible—it is. It's what this says about the industry's direction when the largest Western publisher openly pursues this dark vision.
PS5: Sony's new TV spot ignites backlash online
Sony released a new PS5 TV commercial, and the reception is decidedly explosive. With PlayStation still reeling from business decisions that alienated its fanbase, every communication effort becomes a popularity test destined to fail. This spot is no exception: online reactions reveal distrust that goes far beyond a simple advertisement.
Xbox Tests Ad-Supported Game Streaming: Trap or Opportunity?
Microsoft is experimenting with an ad-supported game streaming model that doesn't require a Game Pass subscription. On paper, it's a low-cost entry point to the Xbox catalog. In reality, it signals that Game Pass alone isn't cutting it for acquiring new players—and it's a risky bet on how tolerant gamers are of ad interruptions.