#advertising
2 article(s)
News
PS5: Sony's new TV spot ignites backlash online
Sony released a new PS5 TV commercial, and the reception is decidedly explosive. With PlayStation still reeling from business decisions that alienated its fanbase, every communication effort becomes a popularity test destined to fail. This spot is no exception: online reactions reveal distrust that goes far beyond a simple advertisement.
#PS5#community#Sony
Lumnix Editorial··3 min read
News
Xbox Tests Ad-Supported Game Streaming: Trap or Opportunity?
Microsoft is experimenting with an ad-supported game streaming model that doesn't require a Game Pass subscription. On paper, it's a low-cost entry point to the Xbox catalog. In reality, it signals that Game Pass alone isn't cutting it for acquiring new players—and it's a risky bet on how tolerant gamers are of ad interruptions.
#Xbox#Game Pass#streaming
Lumnix Editorial··3 min read