#Techland
2 article(s)
Dead Island at 15: The Trailer That Lied to Everyone
Fifteen years after its release, Dead Island remains a textbook case in video game marketing history: a trailer that won the room at E3 2011, a virtual Palme for communication, and behind it, a game that never truly delivered on the emotions it promised. This gap between promise and delivery says something fundamental about how the industry sells its games—and our collective willingness to bite.
Call of Juarez at 20: Techland Before the Zombies
Two decades after its French release, the original Call of Juarez proves Techland wasn't always hunting the undead. This Polish western FPS from 2006 arrived to relative indifference before Dying Light catapulted the studio to the top, but it deserves a second look. Not for nostalgia's sake, but because its trajectory reveals something vital about how a studio reinvents itself—and what it leaves behind.