#Destiny

Destiny Was Never Profitable: The Bitter End of a Franchise

Twelve years after launch, the Destiny franchise shuts down without ever achieving stable profits. The revelation closes the book decisively: Bungie kept a structurally unprofitable live service alive for a decade, paying the price through waves of layoffs and gradual absorption by Sony. For players who invested thousands of hours in their Guardians, the question is no longer how to mourn the game — it's how a franchise this visible managed to operate at a loss for so long.