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Steam's AI Label Costs Developers Up to 60% in Sales
A statistical study by Game Oracle quantifies it plainly: adding an AI disclosure badge to a Steam page results in a sharp drop in positive reviews and an estimated loss of up to 60% in potential sales. This is no longer forum speculation—it's a measurable market signal. For studios banking on generative AI to cut production costs, the commercial hit may far exceed any savings gained.
#indie games#Steam#AI
Lumnix Editorial··3 min read
