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007 First Light: A TikTok Star Cameo That's a Major Casting Misstep
IO Interactive nailed the essentials: recreating James Bond with the gravitas the franchise deserves. Then this happens. Days before launch, the studio drops a clip featuring a TikTok celebrity cameo baked into the game. A marketing move that raises serious questions about the editorial direction of a title we hoped was built for players, not algorithms.
#007 First Light#IO Interactive#James Bond
Lumnix Editorial··3 min read
