#marketing
2 article(s)
News
GTA VI: Rockstar Plants Vice City Storefronts Across Real Miami
Vice City–branded storefronts, restaurants, and vehicles have been spotted on Miami streets just weeks before GTA VI's November 19, 2026 release. Rockstar is blurring the line between fiction and reality to rebuild momentum after three years of delays. The strategy reveals mounting commercial pressure ahead of this massive launch.
#GTA VI#Rockstar Games#Vice City
Lumnix Editorial··3 min read
News
Dead Island at 15: The Trailer That Lied to Everyone
Fifteen years after its release, Dead Island remains a textbook case in video game marketing history: a trailer that won the room at E3 2011, a virtual Palme for communication, and behind it, a game that never truly delivered on the emotions it promised. This gap between promise and delivery says something fundamental about how the industry sells its games—and our collective willingness to bite.
#Techland#Dead Island#marketing
Lumnix Editorial··3 min read