#marketing

Dead Island at 15: The Trailer That Lied to Everyone

Fifteen years after its release, Dead Island remains a textbook case in video game marketing history: a trailer that won the room at E3 2011, a virtual Palme for communication, and behind it, a game that never truly delivered on the emotions it promised. This gap between promise and delivery says something fundamental about how the industry sells its games—and our collective willingness to bite.