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GTA VI: Rockstar Sells a Netflix Season Before Selling a Game
Rockstar has built the GTA VI campaign like the launch of a TV series rather than a traditional video game: trailers at calculated intervals, character duo like a season, reveals doled out carefully. One month before the planned November 19, 2026 release, this strategy raises questions about what the studio is actually promising players, and the risk of disappointment if gameplay doesn't match the spectacle.
#GTA VI#Rockstar Games#Netflix
Lumnix Editorial··3 min read
