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Microsoft's Ad Patent Is a Wake-Up Call for Gaming
Microsoft filed a patent describing a system capable of displaying ads at strategic moments during gameplay. Not between matches, not in menus: during the game itself, at moments deemed "opportune" by an algorithm. The question isn't whether it's technically feasible—it is. It's what this says about the industry's direction when the largest Western publisher openly pursues this dark vision.
#Game Pass#Microsoft#advertising
Lumnix Editorial··3 min read