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Alex Kidd in High-Tech World: How SEGA Sabotaged Its Own Mascot
Before Sonic, SEGA bet everything on Alex Kidd to rival Mario on Master System. In 1987 in Japan, then 1989 in the West, the studio released Alex Kidd in High-Tech World, a game that would paradoxically seal the commercial death of its own champion. A case study in poor franchise management: how a publisher can destroy its mascot by giving it the wrong game.
#Sega#rétrogaming#Alex Kidd
Lumnix Editorial··3 min read